{"id":16172,"date":"2020-07-27T05:36:18","date_gmt":"2020-07-27T03:36:18","guid":{"rendered":"http:\/\/tomonishintaku.com\/blog\/books\/brand-value-creation"},"modified":"2022-02-14T15:41:31","modified_gmt":"2022-02-14T14:41:31","slug":"brand-value-creation","status":"publish","type":"books","link":"https:\/\/tomonishintaku.com\/blog\/books\/brand-value-creation","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u2015\u4fa1\u5024\u306e\u5275\u9020"},"content":{"rendered":"<section>\n<p>\u30d6\u30e9\u30f3\u30c9\u4fe1\u4ef0\u3068\u3044\u3046\u8a00\u8449\u304c\u3042\u308b\u3002\u305d\u306e\u8a00\u8449\u306e\u901a\u308a\u3001\u4fe1\u3058\u308b\u3082\u306e\u306b\u306f\u6d99\u304c\u51fa\u308b\u307b\u3069\u3042\u308a\u304c\u305f\u3044\u3082\u306e\u3060\u304c\u3001\u4fe1\u3058\u306a\u3044\u8005\u306b\u3068\u3063\u3066\u306f\u5c41\u306e\u7a81\u3063\u5f35\u308a\u306b\u3082\u306a\u3089\u306a\u3044\u3002\n <\/p>\n<section><!--intro END--><\/p>\n<section>\n<h2>\u5171\u540c\u5e7b\u60f3\u3092\u751f\u304d\u308b<\/h2>\n<p><strong>\u6211\u3005\u306e\u751f\u6d3b\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u6e80\u3061\u3066\u3044\u308b<\/strong>\u3002\u725b\u4e3c\u3068\u8a00\u3048\u3070\u5409\u91ce\u5bb6\u3060\u3057\u3001\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3068\u8a00\u3048\u3070\u30e6\u30cb\u30af\u30ed\u3067\u3042\u308b\u3002\u3061\u3087\u3063\u3068\u30ea\u30c3\u30c1\u306b\u884c\u3053\u3046\u3068\u601d\u3048\u3070\u713c\u304d\u8089\u306e\u53d9\u3005\u82d1\u3001\u30c7\u30d1\u30fc\u30c8\u306e\u4e09\u8d8a\u677e\u5c4b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002\n <\/p>\n<p>\n \u305d\u308c\u3089\u306f\u306a\u3093\u3089\u5b9f\u614b\u3092\u6307\u3057\u793a\u3057\u3066\u3044\u306a\u3044\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u6211\u3005\u306b\u3068\u3063\u3066\u5b8c\u5168\u306b\u81ea\u7acb\u3057\u305f\u8a00\u8a9e\u8868\u73fe\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002\n <\/p>\n<blockquote><p>\u300c\u300c\u7121\u5370\u826f\u54c1\u300d\u30d6\u30e9\u30f3\u30c9\u3063\u3066\u3001\u4f55\uff1f\u300d\u3068\u554f\u308f\u308c\u3066\u3001\u5ba2\u89b3\u7684\u306b\u4f55\u304c\u6307\u793a\u3067\u304d\u308b\u306e\u304b\u3002\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u3001\u4e5d\u9b3c\u5468\u9020\u306e\u3044\u3046\u300c\u65e5\u672c\u306e\u7c8b\u300d\u3084\u5c71\u672c\u4e03\u5e73\u306e\u3044\u3046\u300c\u5834\u306e\u7a7a\u6c17\u300d\u306e\u6982\u5ff5\u306b\u4f3c\u3066\u3001\u5ba2\u89b3\u7684\u306a\u5b58\u5728\u3068\u3057\u3066\u5b58\u5728\u3059\u308b\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u305d\u306e\u5b58\u5728\u3092\u4e86\u89e3\u3057\u3042\u3046\u3088\u3046\u306a\u305f\u3050\u3044\u306e\u5b58\u5728\u306e\u3088\u3046\u306b\u3082\u601d\u3048\u308b\u3002\n <\/p><\/blockquote>\n<section><!--1 END--><\/p>\n<section>\n<h2>\u4fa1\u5024\u306f\u3069\u3053\u304b\u3089\u3084\u3063\u3066\u304f\u308b\u306e\u304b<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c9\u306f\u8ca8\u5e63\u306b\u4f3c\u3066\u3044\u308b\u3002<strong>\u7686\u304c\u4fa1\u5024\u304c\u3042\u308b\u3068\u4fe1\u3058\u308c\u3070\u3053\u305d\u4fa1\u5024\u3092\u6301\u3064<\/strong>\u3002\u898b\u5411\u304d\u3082\u3055\u308c\u306a\u304f\u306a\u308c\u3070\u3001\u305f\u3061\u307e\u3061\u4fa1\u5024\u3092\u5931\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6d88\u6ec5\u3059\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u5358\u306a\u308b\u540d\u524d\u3067\u306f\u306a\u3044\u3002\u30a4\u30e1\u30fc\u30b8\u3060\u3002\u6211\u3005\u306f\u305d\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6b32\u671b\u3059\u308b\u3002\n <\/p>\n<p>\n 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<\/p>\n<blockquote><p>\u78ef\u5d0e\u6c0f\u306f\u3001\u301c\u4e2d\u7565\u301c\u3042\u308b\u30b9\u30bf\u30a4\u30eb\u304c\u8a55\u5224\u3092\u3068\u308a\u6d41\u884c\u3068\u306a\u308b\u3068\u304d\u306b\u306f\u3001\u3067\u304d\u308b\u304b\u304e\u308a\u65e9\u304f\u305d\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u5426\u5b9a\u3059\u308b\u65b9\u5411\u306b\u5411\u304b\u308f\u306a\u3044\u3068\u3060\u3081\u3060\u3068\u3044\u3046\u3002<br \/>\n <small>(\u78ef\u5d0e\u65b0\u300c\u53cd\u30b9\u30bf\u30a4\u30eb\u30fb\u30a4\u30c3\u30bb\u30a4\u30fb\u30df\u30e4\u30b1\u8ad6\u300d\u300e\u5e83\u544a\u6279\u8a55\u300f\u4e00\u4e5d\u4e5d\u56db\u5e74\u4e00\u4e00\u6708\u53f7\u3001\u30de\u30c9\u30e9\u51fa\u7248\u300d)<\/small>\n <\/p><\/blockquote>\n<section><!--2 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<\/p>\n<section>\n<h2>\u865a\u6804\u5fc3\u3068\u30d6\u30e9\u30f3\u30c9<\/h2>\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u3068\u3044\u3046\u601d\u60f3\u306f\u3001\u5b9f\u306b\u4eba\u9593\u304f\u3055\u3044\u3082\u306e<\/strong>\u3060\u3068\u601d\u3046\u3002\u3088\u3044\u5927\u5b66\u306b\u5165\u308b\u3053\u3068\u3001\u4e00\u6d41\u4f01\u696d\u306b\u52e4\u3081\u308b\u3053\u3068\u3001\u7f8e\u7537\u7f8e\u5973\u3068\u4ed8\u304d\u5408\u3046\u3053\u3068\u3001\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u30d6\u30e9\u30f3\u30c9\u7684\u601d\u8003\u306e\u305f\u307e\u3082\u306e\u3067\u3042\u308b\u3002\u864e\u306e\u5a01\u3092\u304b\u308b\u72d0\u3088\u308d\u3057\u304f\u3001\u6211\u3005\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u3063\u3066\u5f37\u304f\u306a\u3063\u305f\u308a\u5f31\u304f\u306a\u3063\u305f\u308a\u3001\u81ea\u4fe1\u3092\u6301\u3063\u305f\u308a\u5931\u3063\u305f\u308a\u3059\u308b\u3002\n <\/p>\n<p>\n 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